Need to build brand awareness in an over-communicated market? Consider using a tagline. A snappy tagline tied to your firm’s Unique Selling Proposition (USP) can answer the prospect’s question “Why ...

They end up being some of the most memorable parts of a campaign. — -- Campaign slogans can hold more power over voters than any one soundbite or debate performance. The catchphrases are meant to ...

A slogan is a short, catchy summation of a company or product that accompanies a logo and is often featured as the last spoken words in advertisements. The most successful slogans become familiar to ...

NEW YORK - AAA says more than 36 million Americans will travel 50 miles or more away from home on Memorial Day weekend. If you're unsure where to go, there are 50 state tourism departments eager to ...

“Never stop improving.” Does that sound corny? I recently reviewed some of the materials I brought home from a motivational training course I took several years ago. One of the exercises was to write ...

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The Washington Post has changed its slogan to “Democracy Dies in Darkness,” presumably in response to its ongoing battle with President Donald Trump. A newspaper changing its slogan is a rare event.

When it comes to the NBA Playoffs, a clever, catchy slogan is crucial. You don't want to be the team that isn't selling post-season merch, do you? From the Cleveland Cavaliers, to the Golden State ...

The theme of this year's Earth Day, Planet vs. Plastics, is certain to prompt some eye-rolling, to say the least, in the plastics industry. Beyond the alliteration, though, you can see why it might ...

A new tourism masterplan is now making the rounds of stakeholders. The masterplan aims to raise tourist arrivals to 12 million by 2022, doubling the target this year of six million visitors over the ...