Forbes contributors publish independent expert analyses and insights. Marc Berman is a New York-based reporter who covers media. May 06, 2025, 08:00am EDT May 07, 2025, 10:39am EDT "Generation AI": ...

Rapid change is splitting it into smaller, experience-driven cohorts that marketers can’t ignore. It made sense 50 years ago to market to entire generations as if they were one persona. It was a way ...

You’re likely familiar with the generations that have come before this: the Greatest Generation (roughly 1900-1924), the Silent Generation (1925-1945), Baby Boomers (1946-1964), Generation X ...

As if business owners didn’t have enough generations to decipher and market to, there’s another generation being added to the mix. Meet Generation C (Gen C)—also known as Generation Covid. Molded by ...

Babies born in the new year, and for the 14 years following, will make up the newest generation: Generation Beta. Its members will explore new digital landscapes, many of which we likely can't fathom ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Gen Z has been deemed the loneliest generation, according to a new ...

In the last three elections, voter turnout hit record highs among those born after 1997. This year, both the Harris and Trump campaigns are heavily courting this generation. A new book, “The Politics ...

Born between 2010 and 2025, Generation Alpha (Gen A) are setting themselves apart from their Millennial and Gen Z parents. Born entirely in the 21st Century, the newest generation is tech savvy, has ...