People are trying to influence you all the time. Sometimes they’re doing it in an annoying or underhanded way. I signed up for a credit card recently, and the bank that issued the card sent me a ...

Then he went back to the lab to test the principles he thought he saw working out there in the real world. After several years of study, Cialdini came up with six principles of social influence — ...

Robert Cialdini published a paper called “Basking in reflected glory” early in his career (Cialdini, Borden, Thorne, Walker, Freeman, and Sloan, 1976). The findings showed that students at ...

Then he went back to the lab to test the principles he thought he saw working out there in the real world. After several years of study, Cialdini came up with six principles of social influence — ...

How can you change someone’s mind? And how are you swayed by others? Persuasion refers to the influence people have on one another—changing someone’s beliefs, decisions, or actions through reasoning ...