Co-op ad banned over ‘misleading’ Aldi price-match claims

A Co-op advertisement promoting its price-match scheme with Aldi has been deemed misleading by the Advertising Standards Authority (ASA) for failing to compare genuinely similar products.
Insider Media

Co-op’s price-match comparisons with Aldi misled consumers, watchdog rules

A Co-op website advertising the grocer’s price-match scheme with Aldi has been ruled misleading for failing to compare similar products.
Retail Week

Co-op advert banned over ‘misleading’ Aldi price-match claims

A Co-op advert promoting its Aldi price-match scheme has been ruled misleading by the ASA for failing to compare similar products.