Coca-Cola memorabilia can be worth a small fortune. From prototype bottles to vintage trays and vending machines, here are 11 ...

Baseball, apple pie and Coca-Cola: three great icons of American culture. With apologies to apple pie, rampant merchandising has long come to characterize baseball and Coca-Cola. Both were 19th ...

I didn’t know anything about Coca-Cola collectibles until I went away to college and discovered that my roommate was a huge fan of kitschy Coca-Cola Americana. But I soon became a fan myself; this ...

Our tribute to Tar Heel Traveler characters who have passed away continues with a man from Washington, NC, who died in October and spent years collecting everything Coke: posters, calendars, bottles, ...

Coca-Cola bottling mogul and art collector Carlos de la Cruz Sr. sold his waterfront Key Biscayne mansion for $23.5 million.

WHAT: When does an old commercial Coca-Cola cooler soar to $18,450 at auction? When it is a salesman sample in A-1 original condition, measuring only 13 inches high by 10.5 inches wide by 8 inches ...

When visitors reach Leah Kortmeyer's door, they knock beside a Coca-Cola door ornament. Kortmeyer greets them in a Coca-Cola T-shirt, shorts and Coca-Cola sandals. She has kept the walls of her house ...

In the world of Coca-Cola memorabilia, the Schmidt family's collection is like the Smithsonian. The most treasured items are from the company's earliest days in the late 1800s, and some are so rare ...