Attribution hasn't disappeared. Traditional attribution models have become less reliable as consumer behavior has changed.

Even as inflation settles, consumers continue to lock into behavioral adjustments that will help them save. According to the 14th edition of the EY Future Consumer Index (FCI), which includes a global ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

After a long anticipated wait, the Bank of Canada has finally decided to cut interest rates by 25 basis points. The decision marks a departure from the series of interest rate hikes that were ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Consumer behaviour encompasses the decisions and actions of individuals and groups in acquiring, using and disposing of goods and services. It is shaped by an interplay of internal drivers—such as ...

Location is everything, so it was hardly a surprise when in-store shopping levels declined over the past few years as consumers settled into new remote work routines — they were in front of a computer ...

Vinted is seeing a structural shift in consumer behaviour as habits form around the resale economy, its marketplace CEO told CNBC.