Personalization has become a cornerstone of digital interactions, influencing how businesses and platforms engage with consumers. However, traditional models often fall short of dynamically adapting ...

Focus on use cases. Use MadTech to hyper-personalize customer interactions and measure metrics like lifetime value while maintaining responsible data practices. As marketers, we’re all striving to ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Customer loyalty isn’t something retailers can take for granted in ...

ChatGPT in this year’s Super Bowl advertising battle, according to EDO CEO Kevin Krim in an interview with CNBC. The analysis of consumer engagement following the ads revealed that two of Anthropic’s ...

Personalized at scale. AI adapts in real time, and it’s able to recognize frustration, predict needs and tailor engagement. Customers expect businesses to be available anytime, anywhere. AI is making ...

BENTONVILLE, Ark.--(BUSINESS WIRE)--Sam’s Club, one the world’s leading retailers and digital innovation pioneer, today announced a new, consumer-driven process to retail that dynamically engages with ...

In addition to its home use lineup, Kuvings Thailand is also showcasing its commercial juicer models CS520 and CS600, which are widely used in cafes and juice bars. Both models continue to see steady ...

Innovations across communications, data, and AI unlock new levels of personalization, security, compliance, productivity, and ROI for Twilio’s more than 335,000 active customer accounts and more than ...

Today’s consumers have access to more information than ever before—and the power to make their own healthcare decisions. As a result, consumer insights have become a necessity. From marketing ...

Twilio and AEG announce a multi-year partnership. See how Twilio Segment and AXS will power personalized fan experiences at ...

WESTLAKE VILLAGE, Calif.: 23 July 2013 — While many electric utility companies provide programs to help their customers manage their energy costs, a large percentage of their customers are not aware ...

Sixty percent of privately insured U.S. health plan members said they had not been contacted by their health plan with guidance or information related to COVID-19, and nearly half (48%) said their ...