For much of the past decade, digital advertising has dominated marketing budgets. Platforms such as Google and Meta promised precision targeting, measurable ...

Direct mail remains one of the channels with the strongest ROI for marketers, regardless of their business model, size, or location. But that doesn’t mean the business hasn’t changed — or that more ...

Direct mail budgets are rising in 2026—but marketers are learning that logistics is the real ROI lever. Lob’s State of Direct Mail: Business Insights 2026 report shows that printing, shipping, and ...