While advertisers can find bargain-basement pricing for quality reach on social and programmatic display, it’s a different story for premium video formats such as CTV, according to a report ...

Too bad there isn’t a Black Friday deal on Facebook inventory – because it’s getting pricey. Following a massive 38% spike in CPMs on Facebook between September and the week before the election, ...

TV broadcast networks cost-per-thousand viewer prices are still tops among all media in 2013 -- with digital in-stream video CPMs higher than cable TV. For 2013, TV broadcast CPMs averaged $44.11 for ...

Technology companies and agencies have been reporting that CPMs are down for the past two months, although they’re now creeping back up. The IAB is out with survey data that seeks to quantify the ...

Despite the explosive growth of Connected TV (CTV) consumption and inventory, CPMs are stagnating – or even declining. Agency leaders are saying candidly that CPMs have dropped anywhere from 10-30% ...