Dr Abas Mirzaei and Associate Professor Chris Baumann discuss the findings of the impact of brand health on customer equity, and the implications these have for brand managers. The impact of brand ...

First, it was synergy. Then vision. Now, the marching orders from executive suites: accountability. So how do you achieve accountability? One key is customer equity. Briefly, customer equity is ...

Securitization is a remarkable financial instrument; it enables securitizers to increase their short-term profits at the expense of the long-term value of their customer base. This ability might be ...

Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. I recently led several executive panels at the Customer ...

Corporate mission statements often fall short when it comes to influencing day-to-day behavior within organizations.

The central thesis of Return on Customer by Don Peppers and Martha Rogers is that companies must optimize the mix between current-period cash flows and long-term customer equity, which is a function ...

When people speak of “brand equity” they mean the public’s valuation of a brand. Brand equity is associated with wide recognition, customer loyalty, and the market share enjoyed by the branded product ...