Dr Abas Mirzaei and Associate Professor Chris Baumann discuss the findings of the impact of brand health on customer equity, and the implications these have for brand managers. The impact of brand ...

First, it was synergy. Then vision. Now, the marching orders from executive suites: accountability. So how do you achieve accountability? One key is customer equity. Briefly, customer equity is ...

American Equity is an insurance company that specializes in retirement annuities. The company offers a variety of annuity types, including traditional fixed and fixed-index annuities. While American ...

Securitization is a remarkable financial instrument; it enables securitizers to increase their short-term profits at the expense of the long-term value of their customer base. This ability might be ...

Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. I recently led several executive panels at the Customer ...

When people speak of “brand equity” they mean the public’s valuation of a brand. Brand equity is associated with wide recognition, customer loyalty, and the market share enjoyed by the branded product ...

Customer.io ended 2021 profitable for the year with annual recurring revenue (ARR) of $29.9m, up 78% from a year ago, and has now surpassed $30m ARR. 3800+ companies from early-stage startups to ...

Corporate mission statements often fall short when it comes to influencing day-to-day behavior within organizations.

Neeraj Sangani R K Swamy Hansa has announced the appointment of Neeraj Sangani as chief executive officer of Hansa Customer Equity. Sangan has been the COO since May 2020, and running the operations ...

Neeraj Pratap Sangani Data Analytics and MarTech firm, Hansa Customer Equity, part of the R K Swamy Hansa Group, has appointed Neeraj Pratap Sangani as the chief operating officer. S Swaminathan, ...

The central thesis of Return on Customer by Don Peppers and Martha Rogers is that companies must optimize the mix between current-period cash flows and long-term customer equity, which is a function ...