Add Yahoo as a preferred source to see more of our stories on Google. Have you ever heard the saying knowledge is power? … Well, then why don’t you have any idea what days of the week and times of the ...

Marketers have heard lots about Twitter's move to cozy up with television networks, and now we will begin to hear more about Facebook's. The strategy is based on dayparting and cross-channel -- two ...

Last week, Google rolled out automated dayparting--the ability to automatically serve ads toward optimal times of the day. This is good news for search: it is bound to greatly heighten advertisers' ...

Search engine marketing has clearly earned its stripes. Chief marketers are paying more attention to the tactic than ever, and when they attend their next search strategy meeting, they should ask ...

Support high-integrity, independent journalism that serves democracy. Make a gift to Poynter today. The Poynter Institute is a nonpartisan, nonprofit organization, and your gift helps us make good ...

Mobile plays a key role in Taco Bell’s new launch of a 15-item breakfast menu with targeted messaging that leverages dayparting. Taco Bell’s strategy with dayparting and mobile for the launch of the ...

All businesses have specific time periods in which they are more profitable than at other times. Here is a guide to ad scheduling so you can daypart your Google AdWords campaigns to generate maximum ...

Yahoo to Offer Tools To Match Users, Ads from the Wall Street Journal reports Yahoo is set to launch new ad features and tools today. What is expected to launch today is the ability for advertisers to ...

Have you ever heard the saying knowledge is power? … Well, then why don’t you have any idea what days of the week and times of the day your ads are knocking it out of the park in terms of impressions, ...