Editor's Note: This article first appeared in the September 2024 issue of Supply Chain Management Review. For more content like this, click here to subscribe to either the print or digital edition of ...

Demand Gen campaigns in Google Ads can now optimize toward view-through conversions on YouTube. Commerce Media Suite is expanding to Demand Gen inventory in Google Ads. Google teased additional Demand ...

Today is the day as our Master Campaign Optimization begins with three webinars from leaders in the B2B marketing industry. With 75% of respondents to Demand Gen Report Benchmark Study cited Improving ...

My Ph.D. from Wharton is in operations research, which I received a long time ago. My graduate studies included learning about constraint-based optimization algorithms (such as linear programming) and ...