The lowly print flyer is far from dead in the digital age. Even as online technology has delivered a blow to the music, movie, magazine and other industries, it has yet to significantly disrupt the ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

For two weeks last March, the country's largest sports retailer didn't print a single paper advertising flyer. Sport Chek ran the test to see what would happen if it migrated all its advertising to ...

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You must have seen them on your doorstep or in your home’s mailbox: Colourful printed flyers with eye-catching visuals and bold print, spelling out potential real estate deals, or maybe the next big ...

The pandemic had led to limited opportunities for on-ground and face-to-face customer engagement and marketing efforts. To expand its customer base, amplify the current order-and-delivery culture, and ...

This milestone symbolizes that Flyer King is not only strong in execution but also recognized by the industry. Moving forward, the company will actively participate in 4As seminars and training to ...

SAN FRANCISCO & SEOUL, South Korea--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced a new integration of AppsFlyer Audiences with ...

Understanding the varied needs of shoppers using print or digital flyers can help brands and retailers enhance the returns from this activity, new research finds. Flyers are a tried-and-tested element ...

TORONTO - Canada’s shrinking flyer industry and the slew of businesses who rely on it for advertising were dealt another blow last week when one of Ontario’s most prominent media conglomerates stopped ...