Email marketing is one of the most efficient ways to reach your audience in today’s fast-paced environment. Not only can people check their email all day on their smart devices, but those who receive ...

A robust email list is an incredibly valuable tool at your disposal. What is the most effective way to use such a tool? An email drip campaign can be a powerful communication from your firm, but first ...

How to get started with a B2B email drip marketing campaign that converts. Seasoned marketers are well acquainted with bulk email marketing blasts (as are most consumers). It’s a haphazard email ...

Email drip campaigns can be a gift and a curse. Done well, they can help you build trust with potential buyers over time, laying the groundwork to eventually convert them into customers. However, done ...

Most B2B nurture programs fail because they automate instead of connect. Here are four steps to build a nurture system that ...

Chatbots are growing in popularity in B2B. But email remains the most leveraged channel to support demand generation and the two work best together, according to The State of Chatbots in B2B Demand ...

Email marketing is one of the most effective ways to reach new and existing customers. However, it’s slightly more complicated than writing a quick social media post while multitasking on other ...

We explore email drip marketing campaigns, along with what are the most common mistakes marketers make. Whether you think email marketing is dead, or alive and kicking, the numbers speak for ...

Email drip campaigns are a good way of staying in touch with customers. But they have to be done right: Businesses have to cultivate a high-quality lead list, create stellar content, split test their ...

Content is an online business’s most important asset. It takes considerable labor and time to create content that is unique and helpful. That’s why securing it is important to protect your business.