Netflix will develop movies, TV shows and animated content based on The Elf on the Shelf, the Christmas character with the watchful eye to see who have been naughty and nice boys and girls every ...

Elf on the Shelf, the magical holiday tradition that helps children connect with Santa before Christmas, is celebrating its 20th anniversary and sisters Chanda Bell and Christa Pitts share the story ...

Elf on the Shelf "scout elves" are as notorious for keeping kids in line during the holiday season as they are for their nightly antics. But what do experts say about whether or not it's a good idea ...

(CNN) - Even though Santa Claus can see you when you’re sleeping and knows when you’re awake, he still needs help from his elves. Elf on the Shelf was created 20 years ago, and since then, more than ...

The Elf on the Shelf has quickly became one of the most popular toys associated with Christmas. No matter where you go on social media these days, parents are sharing the elaborate setups left by ...

Is Elf on a Shelf creepy? Is regifting acceptable now? How about fake trees? These questions, among several others, typically lead to debates around the holiday season. Similar to arguments over candy ...