“The Elf on the Shelf: A Christmas Tradition” began as a 2005 picture book written by Carol Aebersold and her daughter Chandra Bell, with illustrations by Coë Steinwart. The story follows a scout elf ...

When most parents think about the Elf on the Shelf tradition, they picture Scout Elf. A Scout Elf is Santa's official helper who visits a family's home during the Christmas season and reports back to ...

(CNN Money) -- Chanda Bell got the idea 14 years ago to share a family tradition from her childhood that involved an elf sitting on a shelf. She never imagined it would erupt into a Christmas-time ...

If you’re familiar with The Elf on the Shelf, you likely know it’s something parents love to hate and hate to love. The popular Christmas tradition involves a storybook and accompanying pixie elf ...

It all started with a sly little elf keeping an eye on things. Once the family goes to bed, the elf flies back to the North Pole to make a daily report to Santa. “The Elf on the Shelf” — based here in ...

Over the last 17 years, Elf on the Shelf has become a piece of Christmastime tradition and pop culture. It all started with Carol Aebersold and Chanda Bell’s 2005 children’s picture book, "The Elf on ...

Bringing the Christmas spirit to homes on Santa Claus's behalf can be a lonely job, but luckily for your little one's beloved Elf on the Shelf, he or she can share in the holiday fun this year with an ...