Luxury fitness club Equinox controversially banned all new membership applications on 1 January, leaving potential customers divided. Explaining that “we don’t speak January”, the high-end gym aims to ...

Starting Tuesday, Equinox's fitness club customers in New York City will be given the option to use cryptocurrencies to pay for their annual memberships. "More than ever, consumers are making luxury ...

Luxury fitness club Equinox is offering a new way for its members to meet their goals — and it comes with a high price tag. Equinox is launching a new program, “Optimize by Equinox,” to provide ...

Equinox is facing criticism for turning up its nose at New Year’s resolutions. The luxury fitness club launched its "We Don’t Speak January" campaign on Jan. 1, 2023, announcing that the gym will not ...

From the moody gym lighting to the glass refrigerators stacked with eucalyptus-infused towels, Equinox encompasses all things luxury fitness. Still, a gym with its own spa and steam room comes at a ...

The luxury gym brand's newest Los Angeles location includes Pilates and barre studios, a juice bar, saltwater lap pool, and a spa. It’s been a minute since Equinox opened a new Los Angeles location, ...

High-end New York fitness center chain Equinox on Thursday said that it plans to acquire the assets of struggling L.A. competitor Sports Club Co. for an undisclosed amount. The deal includes four ...