Oil is arguably the oldest format of fragrance there is. And you’re right: The modern versions — applied with droppers or rollerballs and sold at places like Sephora — are definitely having a moment.

Find a way to make it your own.” To break down some application myths and learn the art of perfume amplification and longevity, ahead, we speak with Guichard, along with other experts, for a few ...

In case you haven’t noticed, expensive perfume can set ya back a lot of £££. I’m a firm believer that splurging on a signature scent is a worthy investment, but I know that’s not always possible to ...