As institutions continue to integrate generative AI into their teaching and operations, the hype surrounding tools like ChatGPT is dominant, but academic technologist Rob Nelson urges higher-ed ...

Behavior-tracking software firm Amplitude Inc. today announced a major update to its Web Experimentation platform that gives marketing and growth teams the ability to launch tests without waiting on ...

PPC experts love to talk about testing and experimentation, and for good reason: they’re both crucial tools in a marketer’s toolkit. Yet, they’re often used interchangeably despite being fundamentally ...

Aaron Edgell is CMO at Alliant University, leading brand strategy, enrollment growth & digital marketing to amplify the university’s impact. Leaders are expected to navigate uncertainty at speeds ...