Like some relationships, sometimes we have to move on. This is the case with third-party cookies and digital advertising. The future lies in first-party data and how it shapes the way we engage with ...

The cookie debate has been dragging on for over seven years, and it's become incredibly confusing and frustrating. What started as a simple discussion has only grown more convoluted, leaving everyone ...

You may have heard a little rumor about third-party cookies. Something along the lines of, "Although they’ve served the business world well, their days are numbered." Despite the news suggesting third ...

Google will be changing how it handles the first-party cookie controls on AdSense sites. Google said, "We're making some changes to how first-party cookies are managed in your AdSense account to ...

Brainchild Communications’ Farhan Khan explains how his media agency is steering advertisers towards growing digital sophistication before the death of the third party cookie in 2023. If there’s one ...

Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion surrounding the fate of the third-party cookie on Chrome, ...

Just when it looked like Google was ready to finally kill the cookie, the company decided to leave the door slightly ajar after being called a monopolist in adland. Barely a week after a landmark US ...

In a recent article, Jan Ozer provided an over­view of the Cookie Apocalypse and raised the question of why it has received so little attention. The article fo­cused on FAST and other ad-­supported ...