We’ve all been there, standing in the golf ball aisle at your local golf shop, trying our best to navigate between marketing lingo, clever packaging and of course, cost. It can be rather intimidating, ...

Welcome to GOLF’s “Firsthand with a Fitter” series, where with the help of True Spec Golf we dive into some of the most common questions golfers have about club fitting, issues they struggle with on ...

Artificial Intelligence’s impact on the world may be a source of current controversy—ChatGPT legal briefs, anyone?—but AI’s expanding role in golf, particularly when it comes to club fitting, might ...

A two-year study of three elementary schools in College Station, Texas, found that when schoolchildren were given the choice of standing or sitting at their desks, 374 of 480 students chose to stand ...

Forget the myth that exercise uses up your heartbeats. New Australian research shows fitter people use far fewer total heartbeats per day - potentially adding years to their lives. Athletes had an ...