Hot rodders have always paid close attention to auto-related technical developments and that includes Optima batteries in both Redtop and Yellowtop varieties. Typically out of sight and out of mind, a ...

Car racing has long been hailed as the ultimate test bed for burgeoning automotive technologies, with everything from aerodynamics to paddle shifters making their way from high-tech racing machines to ...

Battery chargers have been around since the first automotive batteries. This ubiquitous garage appliance doesn't get a lot of thought, and most purchases of battery chargers happen in the sordid ...

A regular battery is composed of flat lead plates and grids stacked in a bath of acid. While effective, over time the plates sulfate and internal resistance causes a battery to die. An Optima battery ...

Don't unexpectedly get stuck on the side of the road. Get a replacement car battery that will last. You don’t want to wait until the day your car doesn’t start to begin researching replacement car ...

Having used a prototype deep-cycle Optima in our trail beater since early 1996 or so, that battery has certainly served us well. While it still performs quite well when winching, and even puts up with ...

There’s a midwestern company that proves even the most niche products can reach for wide appeal with the friendly, targeted use of social media. Optima specializes in high performance, aftermarket ...