Welcome to the latest instalment of It Is What It Is, the sister column to Adam Hurrey’s Football Cliches podcast, a parallel mission into the heart of the tiny things in football you never thought ...

Any football club planning to redesign their crest is right to proceed with caution. Think of Everton’s attempt to do so in 2013, which saw close to 24,000 sign a petition demanding the club revert to ...

Earlier this year, as a member I was consulted through a survey about changing the Newcastle United club crest. “Updating our club crest together” was the club line. This may have seemed low down on ...

Arsenal are one of the most famous teams in world football and their badge is iconic and instantly recognisable. But the cannon symbolism is not just a fearsome image, the makeup of the crest traces ...