Sure, it’s a cool craze, but experts are giving it the cold shoulder. Reveling in wildly dangerous, stupid stunts is, frighteningly, on brand for daredevil youngsters. However, healthcare ...

A chilling new trend is burning its way through social media feeds, and it's as dangerous as it sounds. Known as freeze branding, this extreme form of body modification involves pressing frozen metal ...

A new trend gaining popularity on TikTok is raising concerns among healthcare professionals. Freeze branding involves tattooing human skin with icy-cold liquid nitrogen. The chilling technique, also ...