Is finding a way for marketers to beat commercial-zapping DVRs and helping networks to cure the distressed state of TV comedy so simple that a caveman could do it? ABC's decision last week to ...

The Geico cavemen are back … and now, they’re looking for love. The ubiquitous spokesmen for the D.C. insurer are now the subject of a new interactive marketing campaign by the company, ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook One of advertising’s most iconic characters has returned. Saturday, a new commercial featuring ...

If you’ve ever found yourself awake at night, still bothered by something somebody said years ago, you might find yourself relating to a certain insurance mascot more than you would have imagined ...

Los Angeles, CA -- It's a role so easy, even a caveman can do it. Variety says a sitcom based on the Geico cavemen ads is being developed for ABC. It would be about three cavemen living in modern day ...

Winner for most unusual piece of development this pilot season goes to ABC, which has turned a series of quirky Geico commercials into an actual half-hour comedy project. “Cavemen” will revolve around ...

Walt Disney Co.'s ABC will pay for the production of a pilot for a show about a trio of prehistoric characters--based on Geico's cavemen characters--who battle prejudice in modern-day Atlanta. There's ...

Those Geico caveman commercials will finally get the treatment their potential-stuffed plots deserve as ABC turns them into a comedy pilot, Variety reports. Also, Reuters reports that online TV ...

NEW YORK - Those Geico "cavemen" shouldn't be so upset after all - they may get their own television series. ABC said Friday it had ordered a pilot for a comedy, tentatively titled "Cavemen," that ...

(WUSA) -- The Caveman is best known for his cranky persona on those Geico ads. Now this pop culture icon has a hip apartment in Northern Virginia with a lot of visitors.We're talking about one of the ...