Text has been updated to clarify that the FCC applications described below are to build new boosters, a first step in the process. An applicant for geotargeting must apply separately for the actual ...

Channel 4 has partnered with consumer and market intelligence specialist CACI to offer advertisers enhanced postcode-level audience targeting across its advertising inventory.

Within the past week, broadcasters gained permission to use GeoBroadcast Solutions’ ZoneCasting technology to geo-target a limited amount of content if they wish, but the FCC is still collecting final ...

After lying relatively dormant for the past two years, the FCC appears to be bringing the FM geo-targeting debate back to the regulatory forefront. Commissioners Carr and Starks released a statement ...

Press Advantage, a leading press release distribution service, has announced enhancements to its geo-targeted distribution capabilities designed to strengthen local search visibility and Google My ...

After years of debate and discussion, the Federal Communications Commission has officially adopted FM geo-targeting as proposed in a previous Notice of Proposed Rulemaking. The change will allow ...

Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, ...