This as-told-to essay is based on a conversation with Young Chang, the CEO of A-Sha Foods. It's been edited for length and clarity. On paper, it made no sense to leave my well-paid corporate career — ...
The Conversation reports Cup Noodles, launched in 1971, symbolize cultural exchange and success, evolving from Japan to a global staple through savvy marketing.
Young Chang had a comfortable career as a tech consultant at Disney and Warner Bros. He decided to leave the corporate world to bring A-Sha Foods, a Taiwanese noodle brand, to the US. Chang said ...