Add Yahoo as a preferred source to see more of our stories on Google. I first took up golf in high school. Not only was it an excuse to avoid running track each spring, but I also wanted to put myself ...

Golf is back. After seeing years of steady decline in popularity, the sport was rediscovered during the pandemic, and has been booming ever since. The best golf brands in the business are making the ...

WME Sports agents revealed how the Masters serves as golf's biggest networking hub, driving new brand deals, activations, ...

In my role as a gear reporter, Sunday nights typically see me reaching out to different PR contacts and Tour reps of respective golf-club manufacturers to confirm what tournament winners had in their ...

Fast forward to 2050 and will Titleist, TaylorMade, Callaway and Ping still be the dominant forces in golf? History suggests ...

The golf equipment industry has long been dominated by just a handful of major brands, but a new wave of direct-to-consumer (DTC) companies is beginning to seriously challenge that status quo. These ...

Golf is no longer just a game—it’s a vibe. Once boxed into country clubs and tradition, the sport has exploded into pop culture thanks to a wave of celebrity superfans, AppleTV show s, and buzzy ...

I'm considering getting a new set of golf clubs. I've played off and on for the past 20 years, more off than on lately; but I'm really wanting to get back into the game. Once upon a time I was a mid ...