Your grip is the foundation of every golf swing, and small mistakes can lead to major ball flight issues. This segment identifies the most common grip errors—like weak or overly strong hand positions, ...

Just when you think we’ve hit peak golf grip tech, Golf Pride proves once again that there’s still plenty of gas in the tank when it comes to new grip innovation. The brand is firing on all cylinders ...

The Reverse Taper putter grip from GolfPride has a wider lower section designed to anchor the top hand for stability and reduce tension in the lower section. Tension. Wrist-flipping. Instability. A ...

Not every putter grip is created equal, and the new Reverse Taper models from Golf Pride have received rave reviews (literally) since they were released in the spring. GOLF’s Fully Equipped podcast ...

Everyone who plays this silly game knows how no two rounds are alike—one day the putter is cold, another day the trusty fade isn’t so trusty, and so on. Consistency is craved in golf because it can be ...

The name’s Pride, Golf Pride. They’ve got a license to grip. It’s an odd job, granted, but You Only Grip Twice. Especially if you’re The Man With the Golden Grip. Are those enough James Bond-related ...

When your grips have been used to win 38 of the last 50 Masters tournaments, it’s probably OK to take the opportunity to celebrate. For Golf Pride, which has attained that impressive feat, the company ...

On a scale of 1-10, how tight is your grip pressure in the golf swing? The tricky part about measuring it is that it’s highly subjective. One golfer’s “loose” grip might feel like another player’s ...