Google Ads for niche markets: What actually works in 2026

Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when ...

Why Demand Gen is the most underrated campaign type in Google Ads

Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and ...

How Google Ads paces, caps, and recalculates spend when budgets change

Mid-flight budget changes trigger step changes, new limits, and revised forecasts. Here’s how to model the impact and avoid ...

Google Ads upgrades creator partnerships with search and management tools

Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube ...
ReadWrite

Google to allow limited ads for prediction markets starting January 2026

Google Ads will allow federally regulated prediction markets to advertise in the US from January 21, 2026, with certification ...

Google Ads and advertising in AI Mode: what we can expect by 2026

During 2025, Google began rolling out two of its most ambitious search engine initiatives: AI Overviews and AI Mode ...
Yogonet

Google to allow ads for CFTC-regulated prediction markets in the US from January 21

Prediction market operators seeking to advertise on Google in the US will be required to complete the platform’s ...
adexchanger

Publishers Feel Seen At The Google Ad Tech Antitrust Trial

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.