What is Google Checkout, from the merchant perspective? According to Google: For merchants, Google Checkout is a new way to process sales. It works with Google AdWords to make it easy for shoppers to ...

Google has launched a new report to help brands identify checkout problems. The Checkout Journey report displays the count and percentage of users who initiated checkout on your e-commerce site or app ...

The friction between when someone sees a product and clicks the “buy” button is decreasing. Shop Pay – Shopify’s accelerated checkout tool – is coming to Google. The news comes a week after Google ...

When engaging in e-commerce, using a third-party payment processor can make it possible for your website to accept credit card and car payments for a small fee. In this arena, both Google Checkout and ...

Increasingly, websites are evolving into ecommerce platforms. This shift alters the role of analytics platforms from simply being diagnostic tools or means for measuring page views to vital ...

Checkout is the most critical part of the ecommerce sales funnel as this is the area where people complete transactions and purchase your products. Non-optimized checkout is one of the major reasons ...