Alphabet Inc.’s Google is rolling out a new option to personalize search results by tapping user data from the tech giant’s other applications, its latest bid to keep ahead of competition from the likes of OpenAI.

Google is leveraging its artificial intelligence technology to open a new peephole for its dominant search engine to tailor answers that draw upon people's interests, habits, travel itineraries and photo libraries.

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I'm still annoyed by Google's decision to slap AI right at the top of search results, and I make it a point to get rid of it every time I use a new browser or a new device. Doing this is much harder if you're using the Google Search app,