Google's visual positioning system (VPS), announced at its I/O conference last week, will become the company's next targeting option for marketers looking to increase accuracy when serving search ads.

Google said it has solved key problems with both augmented reality and its cousin, virtual reality, with a new standalone virtual reality headset and a way to navigate indoors using visual reference ...

Google on Tuesday teased upcoming changes to Google Maps, among them augmented reality support and a concept called "VPS," short for "visual positioning system." With AR on, a future version of the ...

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