Google recommends unpinning headlines for better ad strength, but does that improve performance? A data-backed look at what actually works. There’s an ongoing debate in the PPC community about whether ...

Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so use it. One of the most profitable Google Ads targeting tactics is ...

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned. By Nico Grant Nico Grant reports on Google and its related companies from San ...

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...

Google expands its Limited Ad Serving policy, introducing new advertiser qualification signals tied to user reports, identity ...

At I/O 2022 in May, Google announced “My Ad Center” to let you control advertising by topic and brand. It’s now starting to roll out with a rather bold approach that might get people to interact with ...

Google reportedly updated its Google Ads support contact form to add a disclaimer and checkbox to say you authorize "Google Ads specialist on behalf of your company to make the changes above directly ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Google's top and longtime ad exec Jerry Dischler is stepping down. Dischler has spent 15 years at Google, and was most recently leading all of Google's ad business. Dischler took over the role of vice ...