Guitar Center has finally added an actual letter "G" to its official logo after 50 years. You're probably wondering why this is newsworthy, but if you're here, it's probably because you may not have ...

Guitar Center CEO Gabe Dalporto already faces the challenge of steering the guitar gear retailer through uncertain waters in the face of a digital market boom, but he’s also faced with the challenge ...

Over the weekend, rapper Anderson .Paak gave a surprise performance at perhaps an even more surprising choice of venue: a Guitar Center store in southern California. Anderson, joined by radio host ...

Guitar Center CEO Gabe Dalporto has spoken at length in the past about how he’s hoping to safeguard the store’s future by improving its stock of electric guitar gear and beyond, but there’s another ...

The guitar world is well and truly in the midst of a digital market boom, and as the online space becomes a more important battleground for retailers, traditional brick-and-mortar stores are ...

Guitar Center on Tuesday announced three leadership changes, including naming Gabriel Dalporto CEO. Dalporto replaces Ron Japinga, who had held the position of president and CEO since 2016. No reason ...

Rumors of Guitar Center’s demise have been greatly exaggerated. This past April with its debt coming due, the company did an emergency loan negotiation. Crisis averted, it remains heavily indebted, ...