Building on the brand’s original Ball-ance campaign, Hans is back to show the benefits of X-Temp™ with Starts Cool. Keeps Cool.™ technology WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes, America’s No. 1 ...

Hans is back. This time, the Fabio-esque actor is extolling the virtues of Hanes’ new X-Temp Total Support Pouch, a cooling version of the innovative pouch construction it launched last year. With a ...

“Cradle your nethers and your life will be light as a feather” and other engaging, lighthearted messages encourage men to find their balance – or “ball-ance” – in the brand’s most innovative boxer ...

As far as all-day comfort is concerned, investing in the right pair of underwear is the most outstanding make-or-break factor. For men, especially, always needing to adjust throughout the day is a ...

Hanes, well aware that guys never tire of a good boot-to-the-nuts gag, is kicking off its new Comfort Flex Fit Boxer Briefs with kangaroo humor. The shorts feature a specially designed breathable ...

Is it getting warm in here or is it just Us? Hanes wants the men in your life to #VouchForThePouch in support of their newest launch: Comfort Flex Fit Boxers. And they have some compelling dudes on ...

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The brand is also launching a new commercial, “Stay Cool. Stay Supported.” in which Hans, the original Ball-ance guru, continues his search for the very best from his underwear. Hanes X-Temp™ Starts ...