Heinz have formulated a new pasta sauce to keep their tomato ketchup loving consumer base happy. Ketchup with pasta may sound like an absolute abomination to some cooking connoisseurs, but there are ...

Kraft Heinz partnered with Pernod Ricard brand Absolut Vodka to launch a limited-edition tomato vodka pasta sauce this week in the U.K., according to information shared with Marketing Dive. An ...

In a move that might cause Italians to boil over Heinz has created a ketchup pasta sauce. Costing £2.50 it is the first of Heinz’s pasta sauces to contain ketchup, which makes up 10% of the product ...

They’re tasty, inexpensive and convenient, so it will come as no surprise that over six million of us use a bottled pasta ...

Heinz has launched an unlikely partnership with alcohol brand Absolut in response to a social media craze for Italian classic pasta alla vodka. The two brands have joined for the first time to create ...

According to Absolut’s brand creative director Tad Greenough, the customer is the most important component of the partnership. It matters what’s in it for the customers and why they would care. Since ...

Gigi Hadid’s take on penne alla vodka took off on TikTok in 2020, leading to a surge in social users looking to try the dish. Heinz has teamed up with Absolut Vodka for a limited-edition range of ...

Heinz is set to launch a brand new pasta sauce based on its most well-known condiment for a limited run, but some fans aren't convinced it's a good idea. The new Heinz Tomato Ketchup Pasta Sauce will ...

The beloved pasta sauce, which hit supermarket shelves this week, has made a much-anticipated return after its original launch in March 2023 - which sold out in just four days. The unexpected ...

After new research, Heinz has created a new pasta sauce for ketchup lovers. The sauce has been created for the quarter or consumers that believe it’s acceptable to put ketchup on pasta. No other Heinz ...

We've featured the advertising of Heinz plenty of times on Creative Bloq. The ketchup brand is up there with the best when it comes to print campaigns, often playing on the sheer ubiquity of its name ...