Steal This Idea: How Amazon Uses a Flywheel to Build a Trillion-Dollar Business

The premise is simple. A flywheel is an incredibly heavy wheel that takes huge effort to push. Keep pushing, though, and the ...
Forbes

The Change Marketing Flywheel: How To Shift Company Culture Through Stories

Neil is a Partner at LOCAL, a Change Marketing™ company helping Fortune 500 clients treat their employees as an audience worth winning. Organizational inertia is often cast as the villain of any plan ...

Amazon’s ‘flywheel’ created a $2.4 trillion company—Netflix’s blowout earnings show how the streaming company is replicating the tactic

More than two decades ago, Jeff Bezos and Amazon ushered in the term “flywheel” to the modern business lexicon, describing ...
SFGate

Get Up to Speed on the Marketing Flywheel

The funnel concept has been around for a long time. Marketing teams use it to plan out the journey people take from prospect to lead to customer, and it’s worked. Lately, however, companies are ...
Business Wire

Teikametrics’ Marketplace Optimization Platform, Flywheel 2.0, Adds AI-Powered Automation to Maximize Advertising Performance Across Marketplaces

BOSTON--(BUSINESS WIRE)--Teikametrics, the leading optimization platform for sellers on Amazon and Walmart, today announced that its flagship product, Flywheel 2.0, now automatically optimizes keyword ...