Marketing Dive

Ocean Spray reveals first major brand overhaul in 20-plus years

Ocean Spray Cranberries Inc. has refreshed its brand identity for the first time in more than two decades as it looks to highlight a "wildly uncommon" approach to culture, creative and connecting with ...
Marketing Dive

Ocean Spray unveils ‘Just Add Cran’ campaign to fuel future creative

Ocean Spray Cranberries Inc. on Monday (June 10) announced a new masterbrand campaign and tagline, “Just Add Cran,” that will support all future creative work, per details shared with Marketing Dive.
The Business Journals

Exit interview: Tom Hayes of Ocean Spray on what’s next for the him and the cranberry company

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Hayes discussed how Ocean Spray ...