If you’re running your entire business on your own, you’re braver than most people because you’re competing against companies ...

Ever thought about what would happen if someone else started using your business name? It’s not just annoying—it’s a real threat to your brand. Protecting your business name isn’t just a legal thing; ...

Getting your name out there is always a priority when you're in business. But few seasons present the opportunity to increase your exposure and build your brand like the holidays. With the holidays on ...

Getting back on track involves a strategic reputation recovery plan to restore confidence and rebuild brand equity.

Build your million dollar personal brand by finding what everyone else gets wrong. Learn the exact frameworks from the ...

Shopify reports that brands need distinct voices to stand out amid digital sameness, emphasizing authenticity, engagement, ...

AI is redefining search. Without a strong, reputable third-party digital footprint, your brand risks disappearing in today's competitive online landscape.

A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

Here are four ways to build cultural value into your business: Embed cultural capital in every narrative: Frame product ...

Growth can be exhilarating. New markets, larger revenue, better visibility. However, if you’ve ever tried to scale a service business, you know that excitement will quickly fade. Then, the decline.

With an estimated two million licensed real estate agents in the US, it’s never been more important to stand out in a memorable way. When you meet someone in person, that’s easy — you’ll win them over ...