A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

Christine is a non-practicing attorney, freelance writer, and author. She has written legal and marketing content and communications for a wide range of law firms for more than 15 years. She has also ...

Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.

Terms apply to American Express benefits and offers. Visit americanexpress.com to learn more. If you're launching your own business, you have a ton of questions that need to be answered: How do you ...

Brainstorm until you find a meaningful and memorable business name. Finding the right name for your startup can have a significant impact on your success. The wrong name can do worse than fail to ...

Michigan makes it easy to establish an anonymous LLC because member information is not added to the state's public record.