A step-by-step guide for configuring form submission data to track conversions in Google Analytics using Gravity Forms in WordPress as an example.

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Google Analytics 4 (GA4), previously named Universal Analytics (UA), provides flexibility in the way you track and collect data on your website or in your mobile app. It gives you insight into how ...

Track organic traffic, custom events, and SEO KPIs with advanced GA4 strategies tailored for modern search teams. 14.2 million websites have already adopted Google Analytics 4 (GA4). But why?

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps.

Learn how to configure Google Analytics 4 to track offline conversions, such as phone calls, and use CallRail to uncover hidden data.

Measurement & Analytics - This infographic looks at the most important insights to track in Google Analytics, and explores why each is helpful for marketers.

Brands and marketers alike are going to need to calibrate how they look at the data—because those KPIs we all love are getting a shake-up as well.

Subscribers to Google Analytics 360, the paid-for service, will have a little longer as Universal Analytics will be phased out in 2024.

As ubiquitous as the use of Google Analytics is in the business world, many companies rely on their agency partners to help them make better sense of their data.