IBM’s Watson is being used by the All England Lawn Tennis Club (AELTC) as it strives to attract and retain digital audiences to the 154-year-old Wimbledon tennis championship. After more than 30 years ...

IBM is making waves at the Wimbledon Tennis Championships with its innovative use of AI and data analytics. Speaking from the tournament’s “media bunker,” Fred Baker, an associate partner, told The ...

Tennis fans are gearing up for the 2025 Wimbledon Championships, which kick off in London on Monday. Tech giant IBM, which has worked closely with Wimbledon for many years to provide the digital ...

Sports sponsorship shouldn’t be a stunt; rather it should be embarked upon with specific business objective in mind. Sponsoring a team, tournament or game isn’t about pasting your company logo across ...

The world’s oldest tennis championships has become the latest institution to embrace AI in order to help boost the sporting experience for fans around the world. Wimbledon tournament organizer, the ...

Wimbledon is a unique event in the British sporting calendar. While fans of soccer, rugby, and cricket follow their teams throughout the year, the country’s tennis obsession only emerges for a ...

IBM and The All England Lawn Tennis Club have announced a multi-year renewal of their long-standing technology partnership. From the launch of the Wimbledon website in 1995 and the mobile application ...

New 'Match Chat' assistant allows tennis fans to ask for and receive real-time insights and analysis during ladies' and gentlemen's singles matches Enhanced 'Likelihood to Win' tool will update ...

Wimbledon is back again with another two weeks of top class tennis involving the world’s best players. The prestigious sports tournament, which takes place a the All England Lawn Tennis Club in London ...

As recently as seven years ago, Briton Henry Patten was working a summer job at Wimbledon as a data logger for tournament statistical provider IBM, logging points from matches on the outside courts.