You’ve likely seen the Il Makiage Woke Up Like This Foundation all over your TikTok feed. It’s a product that promises amazing things (think: a flawless finish, exact shade match and all-day wear).

Add Yahoo as a preferred source to see more of our stories on Google. You may know Il Makiage for its viral shade matching ads or its try-before-you-buy option. But my first introduction to the brand ...

Finding the perfect shade of foundation has always been a struggle for me. I’ve tried so many different brands, but even the ...

You’ve probably seen Il Makiage’s viral 'Woke Up Like This' foundation popping up on Instagram and TikTok, promising flawless coverage, a perfect shade match (thanks to an online quiz, no less), and a ...

The Il Makiage foundation is my Roman Empire. Although my day job includes reviewing dozens of new foundation formulations, somehow, I always find my way back to this best-selling formula. And I’m not ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more Il Makiage campaign videos have filled my feed for years. However, I've often been skeptical of the bold ...

Il Makiage Woke Up Like This foundation has a whopping 634,376 five-star reviews. The liquid formula has a thin consistency that feels lightweight on your face and has a natural, matte finish. The ...

Add Yahoo as a preferred source to see more of our stories on Google. You’ve likely seen the Il Makiage Woke Up Like This Foundation all over your TikTok feed. It is one of those products that ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Il Makiage Woke Up Like This foundation has a whopping 634,376 five-star reviews. The liquid formula ...

We may receive a portion of sales if you purchase a product through a link in this article. With thousands of beauty brands crowding virtual shelves and influencers touting a new product every day, ...