Can a company trademark the name of a country? In the case of Iceland, the British grocery store, the answer is no.

Supermarket shoppers have been praising the return of a deal that adds up to £20 worth of extra food onto their shopping ...

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AMSTERDAM (CN) — A British supermarket has lost its long legal fight to keep the word “Iceland” as a registered trademark in the European Union after the EU’s General Court said the name can’t be ...