Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In recent years, influencer marketing has become a popular strategy for B2C businesses to ...

These numbers are particularly notable considering that marketers have relied on online advertising for decades, and that Goldman Sachs recently released a report showing that Generation Z is the ...

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing usually goes one of two ways, it either results in glowing successes where the returns are staggering or it results ...

During the pandemic, Bayer had to completely rethink its approach to content creation. Ecommerce demand surged while in-person photo shoots were shuttered. To address both of these realities, the ...

Influencer marketing campaigns are popular with brands and companies because of their powerful ability to reinforce customer loyalty, give inspiration for increased product usage, attract new ...

The impact of influencers on today’s digital marketing plans is undeniable. Every brand is clamoring to secure partnerships with high-quality content creators. And audiences cannot open their ...

Are you thinking about working with online influencers, but don’t know where to start? Influencers come in many shapes and sizes, including micro-influencers that write niche-specific content on their ...

If you carry out social media marketing, then working with influencers is something you need to seriously consider. When you’re a small brand, it can take months of consistent effort, if not years, to ...

What does a team look for in a star running back? Is it the elite breakaway speed, bruising power or versatility that confounds defenses? Well,... It’s no surprise that No. 3 Oregon football’s ...

Influencer marketing is often touted as the 'next big thing' in digital marketing. And indeed, going by the raw engagement numbers, with top-tier Indian influencers claiming over 30 million followers, ...

In recent years, influencer marketing has exploded. In fact, an estimated 56 percent of brands increased their influencer marketing budgets in 2016. Truth be told, you may find it increasingly ...