Shaquille O’Neal is expanding his empire with the launch of his first signature fragrance, a bold scent designed to embody strength, confidence, and style. The fragrance, simply named Shaquille O’Neal ...

“I want guys to have a beautiful night when they wear it with their women, and I want the women to love it,” he tells PEOPLE Shaquille O’Neal says his new fragrance will leave you saying three words: ...

Shaquille O’Neal has added plenty of titles to his name since leaving the NBA: TV analyst, DJ, restaurant owner, investor. Now, he’s stepping into a new lane with the release of his very first ...

Global icon Shaquille O’Neal has introduced his newest business venture: a signature fragrance. The new scent, designed to embody confidence and presence, marks a significant moment in the world of ...

“I don't go around smelling big guys, but when I wear it, people say, ‘Oh my wow,'" O'Neal tells PEOPLE of his first-ever fragrance Lizzie Hyman is a Writer-Reporter for PEOPLE, where she contributes ...