Releasing odors in movie theaters to enhance the viewing experience is an idea that’s been around for decades now. Now NTT Communications, a wholly-owned subsidiary of Japan’s telecommunications ...

The Israeli start-up SOLO Wellbeing (SOLO) and the Japanese giant corporation NTT will collaborate on personalized aroma recommendations based on AI-powered facial analysis. The experience of ...

See the original story in Japanese. Tokyo-based Aroma Bit, a Japanese startup developing a small-sized aroma sensor device, recently announced that it has appointed Batara Eto as an advisor and ...

An evening with Japanese food and sake made it evident why the cuisine is becoming popular among Indian millennials, says Ayushi Sharma A huge wooden cask bound with metal hoops lies in the centre ...

Model Shiho, 32, was on Monday named “aroma goodwill ambassador” to mark “Aroma Day” on Nov 3. Former defense and environment minister Yuriko Koike also appeared at the event. Shiho presented a ...

Demand for encapsulated flavors and fragrances in Japan is on a steady upward trajectory, expanding from USD 252.6 million in ...

Japanese chocolatier Maison Cacao, based in the historical town of Kamakura, Kanagawa Prefecture, specializes in what it calls “aroma chocolate.” Don’t worry, though, because Japanese culinary ...