Ellen Comeaux, Director, The Alta Group Ellen Comeaux outlines how tracking the right KPIs — not just more of them ...

KPIs, or key performance indicators, can serve as important yardsticks for measuring your brand’s performance. Unfortunately, just like New Year’s resolutions, all too often businesses set KPIs at the ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

If boards of directors and leaders truly want to “measure what matters,” how about expanding the definition of KPIs?

Successful companies are continually monitoring and measuring their performance. This does not mean that they micromanage their employees, but rather they identify Key Performance Indicators (KPIs) ...

With the New Year comes new goals and resolutions. For retailers, this means taking stock of their company’s strengths and weaknesses, and identifying key performance indicators as they set their ...

Oboard has added KPI tracking functionality to its OKR software, a move aimed at helping teams measure what matters without jumping between tools. Until now, the platform focused primarily on OKRs.

For Mike Palmer, VP of fleet services at Estes Express Lines, the best way to assured success is through continuous improvement. “In maintenance operations, you have to consistently move the needle,” ...

Leading Sales Operations is challenging; you’re managing people, technology, and processes. The one thing you should be able to rely on is the numbers. They tell the story of how well your sales team ...

It’s essential to track SEO performance to understand what activities are useful and which are not. However, there are multiple reasons why it’s difficult to accurately estimate the ROI (return on ...